Work Experience
JioHotstar
- Lead the design process from research and ideation to prototyping, user testing, and final implementation.
- Participate in scope planning and ensure feasible, scalable design solutions.
- Collaborate with cross-functional teams to align with the business goals.
- Contribute to the product vision and strategy, ensuring design aligns with broader company objectives.
- Present and articulate design decisions and rationale to stakeholders effectively.
- Ensure smooth handoff of design assets, specifications, and documentation to development teams.
JioCinema
- Contributed to the redesign of the content discovery experience, including the overhaul of the homepage carousel to improve content visibility and engagement.
- Collaborated closely with product managers and engineers to translate user needs and business requirements into scalable design solutions.
- Partnered with cross-functional teams to align discovery UX with broader product and content strategy goals.
- Created comprehensive design documentation and detailed specifications, ensuring smooth and accurate handoff to engineering teams.
MX Player
- Led collaborative efforts with engineers and product managers throughout the design process.
- Identified business goals while maintaining a user-centric approach.
- Translating the requirements and solutions into usable designs.
- Responsible for creating research plans, design documents, wireframes and interfaces.
Builder.ai
- Partnered with designers, product managers, and developers to enhance the customer experience.
- Developed user flows to guide solution implementation.
- Delivered designs that effectively reduced the drop-off rate on the product's homepage.
- Engaged with the data analyst team to inform design decisions using customer behaviour insights and historical data.
CarDekho.com
Collaborated with the Product team in an agile environment to design visually captivating and user-friendly products for top Auto OEMs, including Renault, Honda, Datsun, and Volkswagen.
India Today Group
Progressed from an intern to a full-time web designer within 6 months. Managed design requirements for prominent ITGD online brands such as India Today, Business Today, and Aaj Tak.